FTC investigates Apple ban on AdMob, Adobe from iPhone, iPad apps - by Bruce Tyson - Helium
Mobile advertising took a leap forward this week with the launch of Apple iOS 4, the first advertising enabled operating system for Apple iPhone and iPad. Designed to serve ads from within iPhone and iPad apps, the feature earns revenue for developers and Apple alike. Earlier this year Apple CEO Steve Jobs estimated that over a billion advertisements could display on Apple mobile devices every day. It is the Apple move against AdMob that prompted federal regulators to proceed with an investigation of Apple practices and their effect on the mobile advertising market. Fresh off a decision that allowed Google to purchase AdMob, the FTC is familiar with the dynamics involved in the mobile advertising market and is expected to move quickly in its anti-trust investigation
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